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Day to Day Shampoo

Hair Care

  • women-owned
  • herbalist-formulated
  • cruelty-free
Daily Gentle Shampoo with Kelp & Vitamin B5
Daily Gentle Shampoo with Kelp & Vitamin B5

Day to Day Shampoo

Hair Care

  • women-owned
  • herbalist-formulated
  • cruelty-free
Purchase Options
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Description

Healthy hair starts with a balanced scalp.

Day to Day Shampoo is a gentle, pH-balanced shampoo that removes dirt, oil, and buildup without stripping away your hair's natural moisture. Plant-derived cleansers create a soft, low lather while kelp, vegetable glycerin, and pro-vitamin B5 help support hydration, shine, and healthy-looking hair.

Designed for everyday washing, this herbalist-formulated shampoo cleans effectively while respecting your scalp's natural balance, making it a great choice for all hair types, including color-treated hair.

Best for:
Daily washing
Fine, medium, thick, curly, and straight hair
Color-treated hair
Oily or combination scalps
Anyone looking for a gentle, low-lather shampoo
8 fl oz

Ritual

 Massage one or two pumps into wet hair, focusing on the scalp and roots. Add more water to build a gentle lather, then rinse thoroughly.

Follow with Day to Day Conditioner for lightweight moisture and easy detangling.

Low-lather doesn't mean low-cleaning. Our gentle surfactants cleanse effectively without the dramatic bubbles.

Shelf Life

Lasts 6 months. Store in a cool and dry place. Our products are organic and freshly made skin food. We do not use toxins that make things last forever.

Ingredients

Aqua, Sodium C14-16 Olefin Sulfonate, Caprylyl/Capryl Glucoside^, Coco Betaine^, Glycerin*, Panthenol, Sodium Levulinate^, Potassium Sorbate^, Sclerotium Gum^, Xanthan Gum^, Algin^, Citric Acid, Laminaria Saccharina Extract^, Sodium Benzoate^, Sodium Phytate, Canarium Luzonicum (Elemi) Oil, Citrus Aurantium Amara Twig/Leaf (Petitgrain) Oil*, Citrus Sinensis (Orange) Peel Oil Expressed*, Citrus Junos (Yuzu) Oil

^ Cosmos Approve & *Organic

Day to Day Shampoo is made without sulfates, silicones, synthetic fragrance, parabens, petroleum-derived ingredients, artificial dyes, or drying alcohols.

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Reviews

Description
Healthy hair starts with a balanced scalp.

Day to Day Shampoo is a gentle, pH-balanced shampoo that removes dirt, oil, and buildup without stripping away your hair's natural moisture. Plant-derived cleansers create a soft, low lather while kelp, vegetable glycerin, and pro-vitamin B5 help support hydration, shine, and healthy-looking hair.

Designed for everyday washing, this herbalist-formulated shampoo cleans effectively while respecting your scalp's natural balance, making it a great choice for all hair types, including color-treated hair.

Best for:
Daily washing
Fine, medium, thick, curly, and straight hair
Color-treated hair
Oily or combination scalps
Anyone looking for a gentle, low-lather shampoo
Ritual
Massage one or two pumps into wet hair, focusing on the scalp and roots. Add more water to build a gentle lather, then rinse thoroughly.

Follow with Day to Day Conditioner for lightweight moisture and easy detangling.

Low-lather doesn't mean low-cleaning. Our gentle surfactants cleanse effectively without the dramatic bubbles.
Plant Profiles
Seaweed extract feeds hair and scalp, while vegetable based glycerin promotes hydration. Vitamin B5 boosts hair integrity. All of this, with a gentle touch that won't strip the hair.
Nourishing Kelp
Strand strengthening B5
Hydrating Glycerin
Details
Day to Day Shampoo was formulated to gently remove excess oil, dirt, and daily buildup while leaving your scalp comfortable and your hair soft. Instead of harsh detergents that can leave hair feeling squeaky and stripped, this low-lather cleanser works with your scalp's natural balance.

Kelp delivers mineral-rich nourishment, vegetable glycerin helps maintain hydration, and pro-vitamin B5 supports softness, shine, and resilience.Finished with an uplifting blend of elemi, yuzu, petitgrain, and sweet orange essential oils.

Good for:
Everyday cleansing
Oily or balanced scalps
Color-treated hair
Fine through thick hair
Low-lather cleansing
Maintaining healthy scalp balance

Not ideal for:
Clarifying heavy product buildup
Removing chlorine or hard water deposits
Those looking for a high-foam shampoo
Specs: 8 fl oz
Shelf Life:
Lasts 6 months. Store in a cool and dry place. Our products are organic and freshly made skin food. We do not use toxins that make things last forever.
Our Recipe
Aqua, Sodium C14-16 Olefin Sulfonate, Caprylyl/Capryl Glucoside^, Coco Betaine^, Glycerin*, Panthenol, Sodium Levulinate^, Potassium Sorbate^, Sclerotium Gum^, Xanthan Gum^, Algin^, Citric Acid, Laminaria Saccharina Extract^, Sodium Benzoate^, Sodium Phytate, Canarium Luzonicum (Elemi) Oil, Citrus Aurantium Amara Twig/Leaf (Petitgrain) Oil*, Citrus Sinensis (Orange) Peel Oil Expressed*, Citrus Junos (Yuzu) Oil

^ Cosmos Approve & *Organic

Day to Day Shampoo is made without sulfates, silicones, synthetic fragrance, parabens, petroleum-derived ingredients, artificial dyes, or drying alcohols.
Packaging is an Ingredient
Aluminum Bottle
Once empty: Disassemble, clean and rinse. Place the components into the recycling bin or take to your local recycling facility.

Label
Printed on PLA material with compostable ink. PLA labels can be removed and commercially composted where facilities exist, please check with your local center. They can also be left on containers when placed into recycling.

Pump Top
Re-use your tops! Order Fat and the Moon plastic-free refills and reuse your top, or collect a few and send back to us to safely and responsibly recycle with Terracycle.
FAQ
Is Day to Day Shampoo safe for color-treated hair?
Yes. Day to Day Shampoo gently cleanses without stripping the hair, making it suitable for color-treated hair and helping preserve softness and shine.
Why doesn't Day to Day Shampoo lather like conventional shampoos?
Day to Day Shampoo uses gentle plant-derived cleansers that create a softer, lower lather than many conventional shampoos. Less foam doesn't mean less clean. It simply means fewer harsh detergents.
Can I use Day to Day Shampoo every day?
Absolutely. It was formulated specifically for frequent washing and supports your scalp's natural balance instead of disrupting it.
Is this shampoo good for oily hair?
Yes. Day to Day Shampoo removes excess oil and buildup while respecting the scalp's natural moisture balance, making it a great choice for oily, combination, or balanced scalps.
Will this shampoo dry out my hair?
No. Vegetable glycerin, kelp, and pro-vitamin B5 help maintain moisture while the gentle cleansers remove dirt and oil without leaving hair feeling stripped.
Can I use this with curly hair?
Yes. Day to Day Shampoo works well on straight, wavy, curly, and coily hair. Its gentle cleansing formula helps remove buildup without disrupting your hair's natural moisture.
How long can I expect this to last?
There are a lot of variables. If you used one full pump per wash it would last 118 washes. Just depends on how much you need, hair type, wash frequency etc.
What is the pH of Day to Day Shampoo?
The pH of the Day to Day Shampoo is 5.
Is this shampoo recommended for a dry, flaky scalp but still oil-prone hair?
Yes! The Day to Day formulation is geared towards balancing all hair/scalp types. Acid/Base would also be helpful for bringing some balance to your scalp.
The Coven
We call ourselves the ‘Coven’ as a shorthand of the space where our team gathers to intentionally conceive of, organize, create and ship out herbal bod care. We do everything under one roof, and ‘magical self manufacturing operation of botanical body care potions’ is a mouthful.
Who We Are
Herbalists, writers, proud fur baby parents, artists, musicians, gardeners, students. We self manufacture in our small town in the Sierra Foothills to invest in our incredible community of multidimensional beings.
Seaweed Superpowers

We’ve enriched our Circadian Cleanser with Big Kelp Hydration™, a sustainably sourced bioactive from Macro Oceans. Derived from traceable Alaskan sugar kelp (Saccharina latissima), this powerhouse ingredient delivers:

  • Instant hydration — clinically shown to boost skin moisture by 80%
  • Barrier reinforcement — improves skin barrier strength by 26% on first use
  • Soothing luminosity — forms a light, moisture-binding film that calms and revitalizes skin

Farmed in pristine Pacific waters and processed with transparency from sea to skin, Big Kelp Hydration aligns perfectly with a clean-skin ethos: traceable, carbon-conscious, and high-performance.

Learn more