Witchy Highlights: Visual Herbal Rituals, Spells, and Natural Self-Care Inspiration

From the occasional (ok regular) Google image search.






Latest Journals

A New Era: Introducing Our Apothecary Ambers
Packaging is an ingredient. Discover our new apothecary amber jars and hemp skincare boxes designed for longevity, protection, and care.

Fat Crush: Sachi Singh

Supplier Spotlight: Macro Oceans
We’re obsessed with knowing exactly where our ingredients come from. When we say we use the best—we mean it. Which is why we couldn’t wait to pull back the curtain on one of our most innovative and inspiring ingredient partners: Macro Oceans.

Lather Consciously: Why We're Ditching BTMS

Cleansing with the Full Moon: A Ritual to Release and Renew

Fat Crush: Alice Sandahl on Music, Ritual, and Feminine Mysticism
Musician. Artist. Educator. Some people move through the world on a deeper frequency—and Alice Sandahl is one of them. Musician, artist, educator, and all-around radiant human, Alice is our latest Fat Crush and we’re so honored to celebrate her today.

Take Back the Term: Clean Beauty Redefined Through Herbal Transparency
Let’s remember dirt is not the problem, chemicals are. Chemicals affect our endocrine system, throwing wrenches into the complex communication of our hormones. Chemicals don’t break down in the environment, they get passed through the systems of other creatures, disrupting their bodies.

