Skip to content
Hecate: Witchcraft, Herbalism, and the Magic of Thresholds
Oh Hecate, Goddess of the veil between light and dark. She ain’t afraid to dance between spheres mortal and divine — and it’s no surprise the webs of meaning connect her to the Egyptian goddess of fertility, Heqet — for in being oh so brave as to travel to and from the darkness, she emboldens others in that crossing, including Persephone on her annual journey into Spring. Supporting fertility and the birth of all good things? ‘Tis so, and plant lore and medicine assist in these crossings. Hecate’s dog posse is both mutt and mirror: fellow guardians of the threshold, dogs remind us of the diligence required in watching over these wild realms… and the thrill of howling at moon from the luscious depths of our own deep night.
Hecate Lip Paint is that juicy wine color that adds just the right amount of drama without being the drama queen, you feel me? Hecate is semi-matte so you can add more or less for impact. If you are familiar, think of Hecate as the night time version of the Lip & Cheek Stain.
Latest Journals
Supplier Spotlight: Macro Oceans
We’re obsessed with knowing exactly where our ingredients come from. When we say we use the best—we mean it. Which is why we couldn’t wait to pull back the curtain on one of our most innovative and inspiring ingredient partners: Macro Oceans.
Fat Crush: Alice Sandahl on Music, Ritual, and Feminine Mysticism
Musician. Artist. Educator. Some people move through the world on a deeper frequency—and Alice Sandahl is one of them. Musician, artist, educator, and all-around radiant human, Alice is our latest Fat Crush and we’re so honored to celebrate her today.
Take Back the Term: Clean Beauty Redefined Through Herbal Transparency
Let’s remember dirt is not the problem, chemicals are. Chemicals affect our endocrine system, throwing wrenches into the complex communication of our hormones. Chemicals don’t break down in the environment, they get passed through the systems of other creatures, disrupting their bodies.
Apoptosis: Herbal Support for Healthy Cell Renewal and Detoxification
Apoptosis is your cells’ way of knowing when it’s time to peace out. In the biological processes of repair, growth and renewal, apoptosis is the inner knowing of the cell to die to make way for the next crop of cellular life.