What is a maximal minimalist, or a minimal maximalist for that matter? Well, inspired by our ancestors who were brilliant at finding a use for EVERY part of the plant and animal- we recognize a certain applied creative genius in full and multidimensional appreciation. 

We, like most, want to get the most bang for our buck. 

We, like some, want to reduce the waste created by superfluous extra crap we don’t need. We, like a few, want to travel the world with just a jar of Yoni Duster by our side for our every need. 

Maximal minimalism is potency. And being the Witches we are, we like our potions potent.